3 Key Studies About VR & Behavioral Change

 Christophe Mallet , CEO of Bodyswaps
September 16th 2019

Learning is experience, the rest in information.

Immersive Learning is much more than a cost-saving strategy for organisations looking to scale soft skills training. It's even more than the "Empathy Machine" described by Chris Milk. Immersive Learning, and more specifically embodied interactive VR experiences, have the power to profoundly, often subconsciously, impact behavior for the long-term.

We are, collectively, in the business of creating a way to travel through human experiences, of building a 'Machine To Be Another'. We want to empower people to learn from those experiences and from their own behavior to become better versions of themselves in the real-world, faster and without hurting anyone in the process.

This is not some kind of a tech-utopian evangelist rumble. Everything we do is, and needs, to be deeply rooted in research. Here are short overviews and links to 3 of the most influential research papers in the field.

1 - Rehabilitation for domestic abusers


3 Key Studies About VR & Behavioral Change


In this study, Mel Slater and his team allow convicted offenders to step in the body of a victim of domestic abuse. Compared to a control group, participants in the VR experience improved their ability to recognize fearful female faces. Early evidence suggests a decrease in recidivism although it to early to conclude that there is an absolute correlation.

2 - VR & Implicit Racism Bias


How to Deploy It


Implicit racial bias plays can play a crucial and dangerous role in a legal system that relies on a jury's judgement. In this study, Natalie Salmanowitz puts different groups of participants in either Caucasian or Black bodies then asks them to evaluate a mock crime scenario. Not only did the people who embodied a black avatar produced significantly lower implicit racial bias but they were also more conservative when evaluating guilt, rating vague evidence as less indicative of guilt and rendering more 'Not Guilty' verdicts.

3 - VR & Attitude towards Homelessness




This study, ran by a team at Stanford University, looks at measuring the long-term behavioral impact of taking one's perspective in VR vs the traditional or desktop computer-based methods. In this case, the perspective taken was one of someone becoming homeless. The results show that a significantly higher number of participants in the VR condition signed a petition supporting affordable housing for the homeless, despite very little differences between the groups when it came to self-reported measures of empathy. This is a striking example of sustained behavioral change on a subconscious level.


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